Marketing Episodes

How AI picks realtors is no longer a hypothetical — your next client is Googling you, or asking ChatGPT about you, before they ever call. In this relaunch episode, Mike Mills breaks down how to get found online when AI decides who gets the referral, plus a rate story that runs through a Middle East war and a new Fed chair, a DFW market check, and the AI brand audit he built to show agents exactly what the internet says about them. Part market update, part comeback, part wake-up call for Texas Realtors.

Are you better off growing your business as a solo vs team Realtor in the 2026 housing market? In this episode of The Texas Real Estate & Finance Podcast, host Mike Mills and guest Lauren Kerschen of ARC Realty explore how agents can thrive through market shifts using structure, technology, and strategy. Learn how commission splits really work, why burnout hits solo agents hardest, and how top teams use AI tools and CRMs to automate lead generation and client follow-up. Perfect for Realtors deciding whether to go solo or join a team as the Texas market heats up.

How can Realtors uncover new land income opportunities for clients and investors? In this episode, Mike Mills interviews Caylee Harrington, CEO of HookHub, to explore how vacant lots and rural property can generate passive income through RV rentals, storage, and long-term stays. Realtors will learn how to present listings with built-in cash flow, explain liability protections, and use real-world pricing data to show value. From travel nurses to remote workers, demand is growing fast—and agents who understand these strategies can boost property value, stand out in listing presentations, and help clients turn unused land into consistent income.

Unlock the power of Realtor CRM AI integration and take your real estate marketing to the next level. In this episode, Mike Mills interviews Adam Gillespie of Apex Elite AI, who shares how agents can use AI tools like Gamma.app, Notebook LM, and Suno to automate lead follow-ups, personalize outreach, and create dynamic listing presentations. From crafting better content for GEO (Generative Engine Optimization) to building smarter tech stacks, this conversation is packed with practical strategies real estate pros can apply today to save time, boost engagement, and stand out in a crowded market.

Realtors, want to thrive—not just survive—in today’s shifting market? This episode dives deep into the AI Real Estate Revolution, where host Mike Mills and tech innovator Bobby Bryant break down the tools, trends, and mindset Realtors need now. Learn how CRMs, ChatGPT, and Gemini can streamline your business, why being “Googleable” boosts visibility, and what consumers really want—transparency, control, and savings. With 72% of agents going quiet in 2024, this episode reveals how to stay ahead and fully human in an AI-driven world. Plus, Bobby’s advice? “Be stupid enough to try.”

Mortgage rates are holding steady, inventory is surging, and AI lead conversion tools are changing the game—welcome to the Texas real estate market in 2025. In this episode, Mike Mills unpacks why rates remain frozen, what soaring listings mean for buyer and seller leverage, and how Structurely’s AI assistant is boosting agent conversions by over 50%. Plus, “Mike’s Mind” tackles everything from corporate landlords to quantum computing. Whether you're a Realtor, broker, or team leader, this episode delivers the data, tech tools, and strategy you need to thrive in today’s unpredictable real estate market.

Realtors, ready to close more deals with less effort? Discover how AI-driven Realtor tools are revolutionizing lead nurturing, CMA generation, and niche targeting. In this episode of The Texas Real Estate and Finance Podcast, Mike Mills talks with Jeff Loyd of Cloud Team Realty about using AI to streamline daily tasks, enhance client engagement, and build confidence through AI-powered training. Learn how to create your own GPT assistant, optimize your CRM, and boost your business—whether you’re a solo agent or team leader. If you’re overwhelmed by tech, this episode is your fast track to smarter productivity.

🏡 Realtor AI Automation is transforming the real estate industry—helping agents generate leads, qualify buyers, and book appointments while they focus on closing deals. In this episode, Mike Mills sits down with Martin Tijmes, a top-producing agent and AI expert, to explore how AI-powered chatbots, smart CRMs, and automated follow-ups are revolutionizing lead management and client interactions. If you’re ready to scale your business, streamline operations, and stay ahead of the competition, this episode is a must-listen! 🚀

Want to stand out as a Realtor in 2025? With digital marketing, social media, and AI transforming real estate, agents who adapt will dominate—while others risk falling behind. In "Realtor Marketing Strategies 2025: The Ultimate Guide to Digital Success," Chelsea Gardner, Founder of Fully Aligned Marketing, shares the proven techniques top agents use to generate leads, build trust, and close more deals. Learn how to attract buyers, grow your brand, and future-proof your business with must-know strategies for the modern market. Don't miss this essential episode!

AI Tools for Realtors, Austin Housing Market Trends & Mortgage Rate Predictions—this episode is packed with insights for real estate professionals looking to stay ahead in 2025. Host Mike Mills dives into the best AI tools for realtors, showing how automation can improve lead generation, marketing, and client follow-ups. We also analyze Austin’s real estate market correction, with home prices dropping and inventory rising, making it a buyer’s market. Plus, we discuss mortgage rate predictions for 2025, whether rates will finally drop, and how realtors can navigate today’s market challenges. If you want to streamline your business and stay competitive, this episode is a must-listen!

Mastering Real Estate Cycles is critical for thriving in a slowing market, and in this episode, Julie Holly shares actionable strategies to help Realtors uncover hidden deals, scale their businesses, and strengthen client relationships. From leveraging social media to creating clear sales cycles, Julie provides practical tips for navigating today’s challenges and finding long-term success. We also explore the emotional cycle of change, the power of professionalism, and the potential of multifamily investments. Whether you’re refining your processes or seeking new opportunities, this episode delivers the insights you need to grow your real estate business.

What if organic lead generation could bring leads directly to you—without spending a dime on marketing? In this episode, we explore organic lead generation with real estate entrepreneur Kris Sachtleben, who built a massive network using Facebook Groups. Discover his proven strategies for creating thriving real estate communities that connect agents, investors, and wholesalers, leading to powerful business growth. Learn how to attract off-market property leads and generate organic connections to grow your business. Whether you're building your realtor brand or uncovering hidden opportunities, this episode is packed with actionable insights.

In this episode of the Texas Real Estate and Finance Podcast, we explore how the Zavvie Power Buyer platform is revolutionizing real estate transactions. Host Mike Mills sits down with Maya Velasquez, Head of Growth at Zavvie, to discuss cutting-edge tools like cash offers and buy-before-you-sell programs. Discover how Zavvie helps real estate professionals close more deals and offer better solutions in today’s competitive, tech-driven market. If you’re ready to future-proof your business and provide enhanced options for your clients, this episode is essential listening. Tune in to learn more!

Struggling to generate buyer leads in today’s real estate market? In this episode, Mike Mills shares nine powerful strategies top agents use to attract buyers and grow their business in 2024. Learn how to master real estate tactics like building a unique selling proposition, creating lead magnets, leveraging hyper-local SEO, and effective email marketing. Get insights into current market trends, investor strategies, and rate predictions that can impact your lead generation. Discover how focusing on quality content and targeted social media can boost your reach. Tune in to get the tools you need to succeed in a changing market!

This episode is all about maximizing your real estate marketing potential with LinkedIn for Realtors. Mike Mills sits down with Dan Smokoska, a LinkedIn coach who helps real estate and mortgage professionals transform their LinkedIn profiles into lead-generating machines. They discuss how LinkedIn’s less competitive space offers realtors a unique opportunity to connect with high-quality investors and decision-makers who are serious about real estate. You’ll learn strategies for crafting engaging content, building meaningful connections, and leveraging LinkedIn tools to grow your business. From optimizing your profile to implementing a smart engagement strategy, this episode is a must-listen for realtors eager to break through the noise on social media.

Unlock realtor productivity tools and secrets with Nikki Miller, VP of Lever by Movoto. Learn to use cutting-edge tools and systems to transform your business. Join Mike Mills as he and Nikki explore top Realtor productivity tools for 2024, discussing robust real estate systems, technology for lead management, and effective mentorship. Nikki shares her favorite tools that have helped her and other realtors excel. Don't miss this episode to enhance your productivity and close more deals!

Are you ready to revolutionize your real estate business? In this episode, we uncover the secrets of Realtor digital marketing that will elevate your online presence. Tune in to discover how mastering digital strategies can set you apart in a highly competitive market. Join host Mike Mills as he interviews digital marketing expert Geoff Zimpfer in this episode focused on Realtor digital marketing. Geoff explains how Realtors can optimize their online presence and leverage digital tools to attract more clients. Key topics include the importance of Google Business profiles, creating engaging content, and understanding the latest homebuyer search trends. With 88% of homebuyers researching agents online, this episode provides vital strategies for staying ahead in the digital age. Perfect for Realtors looking to improve their digital marketing game and stand out in a crowded market.

Are you prepared for the changes coming to real estate commissions? Tune in to uncover the essential strategies for mastering your Realtor value proposition and clearly communicating your worth to clients. Join us as we explore invaluable tips and techniques to elevate your listing presentations and secure more listings. In this episode of the Texas Real Estate and Finance Podcast, we focus on mastering your Realtor value proposition in light of the recent changes to real estate commission structures. Host Mike Mills, a North Texas mortgage banker, is joined by luxury listing specialist Susan Mills. Together, they discuss how to clearly communicate your worth as a listing agent, prepare for listing presentations, and highlight your unique skills and experience. Key questions include how to justify your commission, strategies for effective home showings, and marketing tactics to stand out in the market. Tune in for actionable advice and expert tips to elevate your real estate busine…

Is the real estate industry on the brink of a regulatory revolution? Dive into an engaging discussion with John Liss, CEO of True Footage, as we explore how impending real estate regulations could reshape everything from commission structures to technology in real estate transactions. Don't miss these insider insights that could transform the way you do business! Real Estate Regulation Updates: Impact on Commissions and Tech Innovations— Join Mike Mills and John Liss, as they delve into the evolving landscape of real estate. This episode covers the latest regulatory changes affecting realtors, innovative tech solutions for property valuation, and the future of real estate commissions. Discover how you can adapt and thrive in an industry facing significant transformations.

Harnessing AI for Real Estate Growth: In this enlightening session, we join forces with Ginger Bell to dissect the burgeoning role of artificial intelligence in reshaping the real estate landscape. Learn about the latest AI tools that are making waves in the industry, from workflow optimization to advanced marketing techniques. Bell shares her expert insights on leveraging AI for real estate, providing listeners with actionable strategies to stay ahead of the curve.

In the latest episode of the Texas Real Estate & Finance Podcast, Real Estate Market Update for the Week of March 5th, host Mike Mills zeroes in on the transformative potential of "Social Media for Realtors," offering listeners a treasure trove of insights and strategies to navigate the evolving real estate landscape. Mike begins with an uplifting look into the 2024 home-buying season, underscoring the importance of social media as an indispensable tool for realtors aiming to elevate their business. The episode delves into the intricacies of mortgage rate buydowns, shedding light on whether this popular strategy truly offers the long-term benefits many anticipate. With a keen eye on the market, Mike navigates through the latest trends, highlighting the increased inventory and price adjustments signaling a shift in the Texas housing market. Furthermore, the discussion on the Capital One and Discover merger provides a critical analysis of its potential impact on consumers, juxtaposed…

Dive into the world of Real Estate Technology with Mike Mills and guest Michael Neef in this engaging episode of the Texas Real Estate and Finance Podcast. Covering the transformative power of tech in real estate and its impact on client relationships, this episode is a treasure trove of insights for professionals and enthusiasts alike.

In this engaging episode of the Texas Real Estate and Finance Podcast, Mike Mills, a seasoned mortgage banker, delivers a vital Interest Rate Update for 2024, a year marked by fluctuating mortgage rates and evolving real estate trends. Alongside this, Mike dives into the "seven must-have tools for real estate marketing in 2024," offering invaluable resources for realtors. His analysis of local and national housing market trends, particularly focusing on the Dallas-Fort Worth area, provides listeners with a comprehensive understanding of the current market. This episode is a must-listen for professionals in the field, packed with insights and strategies for navigating the dynamic world of real estate and finance.

In this episode of the Texas Real Estate & Finance Podcast, we delve into the world of real estate video mastery. Host Mike Mills engages in an enlightening conversation with expert guest Ginger Bell. They emphasize the significance of consistent content creation and the power of video for establishing connections with potential clients. Ginger shares insights on overcoming video marketing challenges, starting with video content, and harnessing AI for effortless real estate content creation and engagement. The episode also explores elevating real estate brands through effective social media strategies and community outreach. Discover the keys to cultivating trust, building a loyal audience, and mastering the art of real estate video mastery to propel your business forward. Whether you're a seasoned pro or just starting, this episode offers valuable insights for all real estate professionals seeking to enhance their video marketing strategies.