Business & Marketing Episodes

Growing a real estate business in Texas. Marketing, social media, video, coaching and the day-to-day of running your business, from people doing it every day.
86
Dec. 15, 2023

Mastering Real Estate Visuals: Elevating Listings with Professional Photography - Landon Day

Real Estate Photography Tips: If you're frustrated by limited buyer interest in your property listings, even after showcasing property features through your own photography, you're not alone! Amateur or smartphone photography may not capture the property's true essence. Missed opportunities and longer listing times could be the result. Instead of quick sales, you might have stagnant listings. Don't overlook potential buyers who opt for more visually appealing properties. Explore the impact of professional real estate photography tips to enhance your listings' visual appeal.
Guest: Landon Day
84
Dec. 8, 2023

Maximize Energy and Focus: Self-Care Insights from Jenny Merchant

In this episode of the Texas Real Estate and Finance Podcast, we delve into the crucial topic of real estate wellness. Host Mike Mills is joined by special guest Jenny Merchant, a full-time Realtor who has mastered the art of balancing a thriving real estate career with her personal well-being. The episode emphasizes the profound impact that prioritizing health and fitness can have on real estate professionals. Jenny's journey serves as a compelling example of how the right mindset and strategies can lead to success in both professional and personal life. Jenny shares the significance of incorporating regular exercise, maintaining a healthy diet, and embracing mindfulness practices into daily routines. These practices not only enhance overall quality of life but also elevate performance in the competitive real estate industry. One of the common challenges faced by real estate professionals is finding time for fitness amidst busy schedules. Jenny offers practical advice on how…
81
Nov. 28, 2023

Real Estate Market Update Nov 28, 2023: Black Friday, Housing Crash, Lawsuits and Productivity Hack

In this episode of "The Texas Real Estate and Finance Podcast," Mike Mills provides a comprehensive update on the Texas real estate market. Explore Black Friday sales insights, new homes data, banking risks, and the latest developments in realtor lawsuits. Stay informed about the ever-changing landscape of the Texas real estate industry.
78
Nov. 17, 2023

Future-Proofing Your Real Estate Business: Proactive Strategies by Amy Cearnal Amidst NAR Lawsuit Impact

In a surprising twist, the real estate industry faces uncertainty as the NAR lawsuit Impact, known as the Sitzer Burnett case, results in a jury verdict favoring home seller plaintiffs. This outcome raises questions about cooperative compensation and the industry's future. In the Texas Real Estate & Finance Podcast, guest Amy Cearnal, a real estate expert, discusses the impact of recent lawsuits, the need for realtors to define their value, and the role of technology companies like Zillow. Her insights emphasize adaptation and differentiation in this evolving landscape, offering valuable guidance for real estate professionals and enthusiasts alike. Stay informed and ready for change by tuning in.
Guest: Amy Cearnal
76
Nov. 10, 2023

Navigating Real Estate Challenges: Expert Insights from Tanya Bugbee

If you're feeling overwhelmed by the constant fluctuations in the real estate market and struggling to find consistent success, then you are not alone! Despite your best efforts to stay updated on market trends and analyze data, you may find that your listings are sitting on the market for longer than expected and potential buyers are hesitant to make offers. Instead of the desired result of closing deals and earning commissions, you may be experiencing frustration and uncertainty in your real e...
72
Oct. 27, 2023

Power up Your Real Estate Mindset: Strategies for Growth with Nicole Christopherson

In this power-packed episode of the Texas Real Estate and Finance Podcast, we delve deep into the secrets of real estate success by exploring the transformative mindset of one of the industry's top leaders, Nicole Christopherson. Discover the mindset that turns market challenges into career triumphs. We explore the critical role of maintaining a positive and unwavering mentality in navigating today's dynamic real estate landscape. Nicole Christopherson, an esteemed industry veteran, founder of NMC Realty Group, and creator of the Work Hard Smile Large Community, shares her journey, insights, and strategies for achieving remarkable success. Whether you're a seasoned real estate professional or just starting your career, this episode offers invaluable tips and guidance on achieving and sustaining a winning mindset. Gain insights into conquering challenges, setting and achieving ambitious goals, and cultivating personal wellness while giving back to your community. Join your hos…
71
Oct. 23, 2023

Market Update Oct. 23, 2023: Rent Price Fixing, Buydowns Explained & How to win listing presentations

In this Real Estate Market Update Episode of the Texas Real Estate and Finance Podcast, host Mike Mills, a seasoned mortgage banker in the Dallas/Fort Worth Metroplex, provides a timely overview of the current real estate landscape. He highlights the impact of rising interest rates, leading to longer days on the market and increased competition among sellers. Mike emphasizes the need for innovative strategies to secure listings in today's competitive market. He also reveals the top five home improvement projects with the highest ROI that agents should recommend to their selling clients. These projects include kitchen refreshes, hardwood floor refinishing, basic listing preparation, roof replacement, and flooring replacement. By making data-driven recommendations, agents can help sellers stand out and achieve top dollar for their homes in this challenging market.
69
Oct. 16, 2023

Market Update: 10-16-23 NAR Lawsuit, Special Loan Programs, & Open House Mastery

In this podcast episode, we provide a comprehensive 'Real Estate Market Update' for October 16, 2023. Explore current interest rates, gain valuable insights into the pending class action lawsuit affecting realtors, discover homebuyer programs, and learn essential open house Jedi tips. Stay informed and enhance your real estate success with our latest insights.
67
Oct. 7, 2023

Weekly Market Update: Mortgage Rates, NAR Lawsuit, Variable Income & Atomic Habits

In this episode of the Texas Real Estate and Finance Podcast, host Mike Mills brings you market updates and news stories that every industry professional needs to know. Unfortunately, the news isn't all positive. Mortgage rates have crossed 7.8% for the first time since 2000, and existing home sales are at their lowest level since 2010. Delinquencies on mortgages are at historic lows, but credit card debt delinquencies are rising quickly. The government shutdown was avoided, but Kevin McCarthy, ...
63
Sept. 19, 2023

Supercharge Your Real Estate Career: The Mindset and Work Ethic Formula with Nick Lamaison

Have you ever heard these common myths about the importance of mindset and work ethic in real estate success? Get ready to have your perspective challenged! Myth 1: Success in real estate is all about luck and timing. Myth 2: Work ethic doesn't matter as long as you have the right connections. Myth 3: Mindset doesn't play a significant role in achieving real estate success. But fear not, our guest Nick Lamaison will reveal the truth behind these myths and share how mindset and work ethic are cru...
59
Aug. 22, 2023

From Zero to Instagram Success: Amanda Ryan's Journey in Real Estate Marketing

In this episode, you will be able to: Realize the immense potential of social media marketing to expand your real estate business reach and orchestrate an enticing personal brand. Decipher the code to Instagram success for your business, focusing on consistent content sharing, value provision, and the clever use of local tags. Absorb the essence of entrepreneurship by learning to find wisdom in failure, building resilience and practicing patience. Unleash the magnetic charm of being unapolog...
58
Aug. 15, 2023

Transforming Real Estate: How Education Impacts Client Trust and Success - Brian Vieaux

In this Texas Real Estate & Finance Podcast episode, host Mike Mills engages in a conversation with Brian Vieaux to explore the importance of consumer education in the mortgage and real estate industry. Brian emphasizes the role of loan officers as educators, not only for buyers but also for agents. He highlights the need for loan officers to answer questions and provide explanations to solidify relationships and help both their clients and professional network. The conversation also delves into...
57
Aug. 9, 2023

Mastering the Market Trends: A Realtor's Guide to Adapting and Thriving

In this episode of the Texas Real Estate and Finance Podcast, host Mike Mills brings in his friend and realtor Kelsey to discuss the current challenges and trends in the real estate market. They dive into topics such as the impact of the recent downturn in activity on new agents, Kelsey's journey into real estate, the importance of community involvement, strategies for success in the industry, the emotional nature of real estate transactions, and the current state of the market. They also touch ...
56
Aug. 1, 2023

Video Marketing Marvels: Harnessing the Potential of Video with Mike Faraci

In this episode, Mike Mills and his guest, Mike Faraci, dive into the world of video marketing and its importance in reaching customers. Mike Faraci shares his expertise in organic video content for branding and relatability, highlighting the drawbacks of traditional product webinars and the need for engaging content. They discuss how video marketing played a significant role in Mike Faraci's journey, leading to the growth of his YouTube channel and the launch of his company, Red Button Media. T...
54
July 11, 2023

Unlocking the Potential of Video Marketing: How SocialCoach Can Help Realtors and Loan Officers Stand Out

In this podcast episode, Mike Mills, host of the Texas Real Estate and Mortgage Podcast, interviews Ben Treadway, the head of sales for Social Coach, a social media management company for real estate and mortgage professionals. They discuss the importance of video marketing in the real estate industry and how it can help individuals build their personal brand. They talk about the impact of platforms like TikTok on reaching younger homebuyers, the subconscious influence of social media algorithms...
52
June 27, 2023

Unlocking the Secrets to Lead Generation: Strategies That Drive Business in the Real Estate Market

Are you struggling with fear of rejection and the challenges of navigating the real estate market? In this engaging podcast, mortgage and finance professional Mike Mills and realtor Elliot Dodson share their valuable insights and experiences. The most valuable lesson from this podcast is the importance of persistence, consistency, and communication in the real estate business. Elliot shares his journey into real estate and how he used the Nextdoor app to generate business. He also emphasizes the...
51
June 14, 2023

From Handwriting Contracts to TikTok: How This Mother-Daughter Team Succeeds in Real Estate

Welcome to Texas Real Estate Finance's latest episode featuring the dynamic mother-daughter duo, Erin Bergin and Zoe Vanarsdel! Dive into an insightful conversation as they discuss their unique experiences in the real estate industry, overcoming the 2007 recession, and building a successful brokerage. With a wealth of knowledge and inspiration to be shared, this episode captures the essence of family, mentorship, and entrepreneurial education. Topics Discussed: - Working as a mother-daughter r...
50
June 6, 2023

The Future of Real Estate: How Gen Z is Shaping the Market

Discover how Gen Z is shaping the real estate market in the 50th episode of the Texas Real Estate and Finance Podcast. Join host Mike Mills as he welcomes Gen Z expert Ally Carty to explore the significance of social media presence for loan officers and realtors targeting Gen Z buyers. Learn effective strategies to engage this audience through Instagram stories, surveys, and TikTok, while addressing the importance of financial literacy and educating young individuals about the mortgage industry....
41
March 21, 2023

Building Real Estate Success through Coaching and Relationships: A Conversation with Mary Ann Cottrell

Join mortgage banker Mike Mills and realtor Mary Ann Cottrell in this episode filled with insights on all aspects of real estate. Mary Ann shares her experience managing her business, giving impactful advice to listeners on how to build their real estate careers. She also discusses her unique journey in becoming a realtor, from being an empty nester to learning French through a language program. Along with real estate, Mary Ann shares effective ways to develop habits for business and personal li...
37
Feb. 21, 2023

The Power of Personal Networks: Leveraging Your Sphere for Real Estate Success

In this episode, host Mike Mills introduces Lesley Stegmeier, the guest and broker for Stegmire Realty in Fort Worth. Lesley shares her background as an agent and talks about her transition from accounting to real estate. She discusses her recovery journey and how it played a role in her career change. Lesley explains the importance of working your personal sphere in the real estate industry and offers tips on building relationships with potential clients. She advises new agents to create a spreadsheet of potential clients from their own sphere and suggests messaging them on social media to offer business cards. Lesley also talks about the significance of creating and maintaining a database of contacts for future business. She shares her marketing methods, including hosting a Christmas client event, and emphasizes the importance of an abundance mindset in real estate.
36
Feb. 14, 2023

TREF Podcast #36 Chris Hightower

Join me as I welcome Chris Hightower to the podcast! Chris is a Real Estate Broker, Arlington Museum CEO, and a TCU Grad/faculty member for almost 9 years. We are going to discuss his new brokerage, all the exciting things happening and the Museum and prob discuss how his Horned Frogs fared last week! Should be a fun conversation, hope you can TUNE IN! Mike Mills | Verity Mortgage 817-557-2023 mike@veritymortgage.com #branding #motivation #socialmedia #realestateinvesting #business #rea...
35
Feb. 7, 2023

Unlocking Real Estate Success: Cassie Spears' Insider Tips

In this episode of the Texas Real Estate & Finance Podcast, we delve into the inspiring journey of Cassie Spears, a successful real estate broker, realtor, and property manager. Cassie's story is a testament to the power of determination, resilience, and smart strategies in the real estate industry. Cassie's journey began in high school when she decided to take real estate classes with a vision for financial stability. Her fearless approach led her to walk into a Remax office, despite having little knowledge of real estate, and they hired her on the spot. This serendipitous moment marked the beginning of her remarkable career. Within her first six months, Cassie achieved significant success, making her a force to be reckoned with in the industry. Her determination led her to venture out on her own, carving a path towards independence. Throughout the episode, Cassie shares valuable insights into leadership, building successful real estate teams, and the challenges of implement…
Guest: Cassie Spears
34
Jan. 31, 2023

TREF Podcast #34 Joel Verinder

Want to get into Real Estate Investing? Like the idea of buying a Short Term Rental? Joel is going to help us learn how. We will be discussing how to get started in Short Term Rental investing and everything you need to know to be successful. Tune in to learn how! Mike Mills | Verity Mortgage 817-557-2023 mike@veritymortgage.com #branding #motivation #socialmedia #realestateinvesting #business #realestatelife #realty #realestateinvestor #entrepreneur #mortgage
33
Jan. 24, 2023

TREF Podcast: #33 Zac Cambron

Staying on the New Year's Health and Wellness Kick, I wanted to bring on Zac Cambron. He is a Chiropractor with Body in Balance Chiropractic. With the medical profession these days focused on treating symptoms and using all kinds of meds to do so, Chiropractors have become more and more people's preferred wellness experts to treat root causes of illness and pain. This is a topic that I have become more and more interested in, and cant wait to sit down and talk to Zac about how he helps people on...